Asia’s first H&M Townsquare opens in Bangkok, Thailand – Retail in Asia

Asia ’ sulfur first ever H & M Townsquare opened on 17th November, 2021 on the first floor of Central World in Bangkok, Thailand .
The new mixed-use finish brings together H & M Fashion, H & M HOME Concept Store, the world ’ sulfur first H & M Music Studio and D ’ ARK Café, in a 4,000 straight meter retail and leisure space .
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The modern H & M Townsquare is a space for people to come together and enjoy their favored pastimes – from shopping to meeting friends over coffee and even making music, without the indigence to commute between different venues .
H & M Fashion store boasts designer collaborations, motivational sportswear, low-cost wardrobe essentials and stylish accessories in a wholly renewed inside. The aired, green space encourages customers to shop at a relax pace .
Another highlight of H & M Townsquare is the debut of the first base H & M HOME concept store in Asia. here, customers can explore the latest collections from H & M HOME in a set inspired by metropolitan homes and international hotels. It besides houses the orangery, an in-store florist and nursery that infuses the integral quad with the scent of fresh flowers and plants.

Merging retail with entertainment and the arts, H & M Townsquare houses the earth ’ s first and only H & M Music Studio : a multi-purpose audio facility for karaoke, music podcasts, original recording, band rehearse, livestreaming and jamming. Embracing inclusiveness, H & M Music Studio welcomes professionals and amateurs alike .
H & M Townsquare ’ s D ’ ARK Café, a fooling restaurant and meeting-spot, offers impertinently roasted peculiarity coffee and sweet bites all day farseeing .
The overall exploiter know is enhanced across H & M Townsquare with a network of versatile service touch-points that integrate engineering with the human touch. A quartet of robots provide concierge-style aid to visitors ; a care-and-repair servicing brings new liveliness to pre-owned fashion pieces ; and a pitch overhaul transports customers ’ purchases to homes and hotels.

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Philippe Lassaux, CEO & Country Manager of H & M Thailand, said, “ H & M Townsquare at Central World Bangkok is on track to becoming an iconic life style finish of Asia, bringing in concert H & M Fashion, H & M HOME Concept Store, H & M Music Studio and D ’ ARK Café. We are very encouraged by the amazing reply so far and look fore to continuing this stimulate adventure of co-creating content and experiences with our customers. For it is people who are breathing new life into the retail scene, which can no longer trust on conventional transactions entirely. We do believe that H & M Townsquare is what the future of retail will look like. ”

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