Chanel SA, known as Chanel, is a french party producing haute couture, a well as ready-to-wear, accessories, perfumes and respective lavishness products. It originated in the fashion firm that Coco Chanel had created in 1910 but resulted from the acquisition of Chanel ( couture ) by the company Les Parfums Chanel in 1954. It belongs to Alain Wertheimer and Gérard Wertheimer, the grandsons of Coco Chanel partner Pierre Wertheimer and controlled by a holding caller located in the Netherlands .
The first base mercantile establishment of Gabrielle Chanel, then hatmaker, is located in a parisian apartment, at 160 avenue Malesherbes, then loaned by her lover of the moment, the rich and attractive Étienne Balsan. Leaving Balsan, Coco Chanel goes to live with his supporter, Arthur “ Boy ” Capel ( Coco then gave this name to the celebrated cup of tea exemplary “ boy ” ) ; the two men agree to jointly support the affairs of Coco. These are flourishing, the apartment becomes excessively little and Arthur Capel then finances, in 1910, premises at 21, rue Cambon : it is the begin of ” Chanel Modes ”. It is then entirely that workshop and there was bachelor of arts in nursing will sell clothes for a dressmaker was already at that address as stated in the commercial lease .
In 1913, Coco Chanel developed its activities by opening its foremost clothing storehouse, funded by “ Boy ” Capel, in Deauville 8, 9, newton 2. While the First World War began, Coco Chanel remained in the popular seaside fall back of affluent Parisians 11. In 1914, Gabrielle Chanel spent a weekend in Biarritz, a place where commercial enterprise was done in these wartime times, with her lover : a second gear boutique opened its doors the come year in this city spared by the war. In 1917, she produced the costumes for the ballet, Le Train Bleu .
The interwar period
At the end of the War, Gabrielle Chanel reimbursed her lover ‘s investment and became financially independent. It then opened at 31 rue Cambon in Paris in 1918. In the 1920s, the global economy is recovering from the war and Coco Chanel expanding its operations by opening workshops, offices, and another shop and subsequently offices in the numbers 25, 27 and 23 of the rue Cambon 15. A point of sale besides opens in Cannes .
Ernest Beaux offered him to create his own bouquet 14 : N o 5, which will be sold in 1921, initially only in Chanel boutiques 14 and proposed after perfumers 16. It will become one of the best-selling perfumes in the world 17 .
In 1924, Coco Chanel met Longchamp from Pierre and Paul Wertheimer, herculean owners of Bourjois perfumes ; relying on the fiscal initiation of the two brothers, she obtained 10 % of Chanel Perfumes, a contract which did not change until 1948. Inspired by the clothes of her lovers, more broadly, by the public toilet of menswear, and by his desire to emancipate charwoman, Gabrielle Chanel introduced its collections the Jersey of Rodier, flannel, the buttons and loops uniform, cardigans, costume jewelry, pants for women and fashion short hair. She makes camellia her favorite flower. We find it from one temper to another in the creations of the firm, to the point of becoming emblematic. Coco Chanel participated in the revolution of women ‘s fashion by replacing the traditional corset with the comfort and elegance of elementary dresses or suits. She offers women virtual and unplayful outfits, creates floating clothes, shortens skirts and popularizes Jersey, a light fabric used for underwear. His style is refined and the colors are inert.
The Chanel company
Economic, financial and marketing data
Worldwide, the upset of the Chanel company amounted to 6.7 billion euros for the year 2014. According to, Capital magazine, in 2016, that of France, represents 291 million euro .
The Chanel manner indicate of March 6, 2018, at the Grand Palais arouses controversy because the interior decoration consists of trees cut in the afforest and imported to the site .
In terms of CSR, the France Nature Environnement association denounces this practice, in “ accomplished discrepancy with the real challenges of protecting nature and the environment ” .
Letters “ CHANEL ”
Chanel replied in a weigh dismissal that it undertook to replant 100 new oaks in the same afforest and that the trees were acquired as share of an authorize cut plan .
In 2018, Chanel obtained a score of 3 % foil on traceability and its sociable and environmental policy in the Fashion Transparency Index drawn up by Fashion Revolution ( en ), one of the lowest of the 150 most important textile companies in the world. worldwide .