Peyman Umay: Taking Menswear Into The Twenty First Century With The Rise Of Self-Expression

Peyman Umay Collection
Photography: Julie Healy

The past respective years were a memorable menstruation for the menswear industry. Capitalizing on social media, manner influencers delivered a amplitude of newfangled menswear styles to an enthusiastic global audience, peculiarly to a younger millennial and Gen Z ( zoomers ) grocery store division. These convention-busters used the power of the esoteric to highlight gender-neutral menswear, as a revolt against the generations who came before them. Although they ’ d like to think so ; zoomers did not reinvent the wheel. In fact, datum has proven that style revolts rise-up with each new generation and the zoomers are no exception to the rule .

In late years, fantastic shifts in consumer behavior has been driving men back to reliable, running pieces, while simultaneously leading them away from traditional forms of dress. equally welcome is the fact that the dominant allele tendency for american men is individualism. And it is indeed this spirit of identity that has been the catalyst for switch in menswear .

today, the surface of self-expression in menswear is clearly apparent. In fact, creative ideas are accelerating at a rapid footstep to keep up with a consumer interests. In 2022, it ’ s a welcome deepen to see that the adjacent prince in menswear has emerged in luxury menswear .

Peyman Umay
Nihat Odabasi

Peyman Umay ’ s radical transformation of menswear reimagines designs for the twenty-first century man. More to my item, Umay introduced an unflashy color palette that radiates modernity and sophism. Known for his one-of-a-kind designs and unstuffy set about, he embraces a combination of european elegance with american culture. Devoid of firm construction, the elegant-ease that Umay propagates feels both influential and relevant to modern standards. It is these modern standards that are transitioning to newfangled platforms in 2022. In fact, smaller businesses are nowadays focusing on improving newfangled methods for their clients. Prio aims to facilitate the track and invoice process to protect a brand profitableness. And as younger millennials and Gen Z ( zoomers ) work remotely, administration skills and analytics tracking will become more utilitarian .

“ Throughout history, big global events impacted what we wear. Wearing suits, shirts or ties will no longer have the lapp impact because the dress culture changed dramatically towards casual wear— tied during work hours. What we were wearing prior to March 2020, feels like a costume in 2022 because it is besides restrictive and inconvenient. We have evolved ; it makes common sense that our dress should evolve american samoa well. Having said that, I feel compelled to mention that no early equip could impress equally much as a Peyman Umay 3 nibble suit could. ”

purveyor of circumspect lavishness, with impregnable cheekbones, thick eyebrows and toned human body, turkish graphic designer Peyman Umay made a career out of his ability to radically change the ocular linguistic process of luxury menswear. His clientele varies in style including such names as John Legend, Joe Manganiello, Jeremy Piven, Scott Pelley and all the way to wild child actor, Mickey Rourke .

Peyman Umay : recipient role of the 2017 FGI Rising Star Award in Menswear – credence speech
Courtesy of FGI

A architect, generator, and recipient role of the 2017 FGI Rising Star Award in Menswear, Umay recently announced the official establish of a raw ready-to-wear leisure mark called AY, by Peyman Umay. With the new brand, Umay ’ second designs have transitioned from a ripen tailored look to a more youthful edgy count. Long know for his made-to-measure suit, Umay takes a fresh, avant-garde guidance with the fooling AY collection. The relaxed paroxysm coupled with soft-construction volunteer men a fresh alternative to stay on-trend as self-expression takes center stage in this action-packed ten. Soon it was apparent to him that the demand for casual clothe was growing exponentially— with no end in sight. Upon viewing the AY collection one can well view from the lapel down, that the ease of the designs is the secret sauce for today ’ s customer .
“ Dressing well is not a topic of showing off the latest graphic designer togs or owning an expensive wardrobe, it ‘s much like building a beautiful seat to live in. It rests on two pillars- semblance and proportion. A well-groomed serviceman is one who knows which colors enhance his color complexion and why specific proportions flatter his physique. I put together years of my sartorial experiences and fashion learnings together in to a minor script called “ Dressing Well ”, a guide to a well-groomed man in which I explain the two critical aesthetics mentioned above. ” says Peyman Umay .
The quintessential purveyor of impeccable menswear stylus, Umay is nowadays expanding his creativity to more casual product-offerings. Peyman Umay, writer of “Dressing Well, ” never underestimates the might of clothe to speak without saying a word : “ I design more than equitable an equip. It ’ s an unmistakable feel that you can experience through each objet d’art you wear. ”

Peyman Umay Runway Collection : Peyman Umay m-t-m bourgogne double-breasted dinner jacket Peyman Umay … [ + ] black-burgundy dinner jacket shirt Peyman Umay r-t-w burgundy tassel smoking shoe
Courtesy of Lisa Rosales.

In my opinion, his affect on men ’ sulfur fashion is huge, particularly his attention to detail. After launching his eponymous occupation, he soon evolved into a manner jagannath in the luxury space by notably unveiling a hot recipe—mixing bohemian and avant-garde dash together .
Shaking off button-down rules in menswear, Umay was an early pioneer of diverseness. His distinct edge in menswear is farther reflected by his expertness in fine tailoring. At beginning depression, one can ’ thymine avail but notice a bluff and convinced structured suit liberated by the artistic use of color, pattern, and texture. More to my point, Peyman Umay ushered in unconventional cut suits with modern versions of casual wear pieces- both perfectly executed to the stopping point detail .

Peyman Umay Runway Collection : AY asymmetrical black-white shirt AY button white salwar Peyman Umay … [ + ] r-t-w Black croco tassel idler
Courtesy of Lisa Rosales.

“ Gen Z and millennials are now becoming the largest demographic group in the work force today. In accession, their buying exponent is accelerating exponentially. As social media continues to grow in commercial importance, it ’ second vital to know the social media interests of this group to obtain data. With target millennials in mind-, we are transitioning from Peyman Umay ’ mho bold and confident structure garments to soft-draping and a harmonious, muted palette—-an avant-garde feel of the dress, in our new collections. ” continues Umay .
This season, the stigmatize has added an component of warmheartedness by infusing more fluid shapes, muted coloring material palettes and imaginative layer. With a well-spirited, advanced even understated style, Umay is a symbol of office dress, reflecting casual elegance typically associated with assurance and charisma .
Peyman Umay sees his brands, like the sun and lunar month, interconnected, just as all be things on the earth are irrevocably connected to the sun and the daydream. It is this vantage point that inspired the brand name, “ AY ”, which means moon in Turkish. AY is handcrafted in Mexico and Turkey by local anesthetic artisans : In harmony with the environment using eco-conscious materials sourced from five continents .

AY Collection by Peyman Umay
Photographer: Alejandro Romero

I recently had the privilege to speak with Peyman Umay Founder/Creative Director of his eponymous menswear trade name about the brands eco-conscious fabrics, edgy silhouettes and futuristic details, why people and life inspire his creativity and why his newest -bohemian- brand AY—is inspired by the charming dance between our planet, the sun and the moonlight !

Peyman Umay
Photo: Nihat Odabasi

Joseph DeAcetis :Talk to Forbes about Peyman Umay menswear? 
Peyman Umay: Peyman Umay menswear projects an prototype of power, confidence and lavishness. Each piece comes with sealed criterias ; such as rarity, faultless craft and one-of-a-kind creativity. The passion we bring to our designs, intensifies an undeniably unique history, equally singular as each human being is. Our clients experience an apparent spirit of dress, going from baron to play in our high-quality standards, unparalleled in luxury and sophism .
JD: Speak to my readers about the current collection- fabrics, colors, textures, design?
PU: It ’ s a fact that we have all been changed by the pandemic and our clothe is yet another admonisher of that undeniable transformation. After such a sad period, I feel everyone wants to dress playfulness, different and more importantly they want to be themselves. We ’ rhenium different now ; it makes common sense that our clothing should be besides. In alignment with that, I changed the structure of my off-the-rack lines ; taking a fresh, avant-garde direction to casual clothing. Our current collections feature eco-conscious fabrics, edgy silhouettes and futuristic details such as asymmetrical shirt bottoms and enhance lengths. My design approach will besides have some bohemian feel to it in 2022, particularly for my AY collection that is alone sold in retail stores in Mexico .
JD: What are your thoughts on the importance of dressing for success during office hours. Does it matter in 2022? why? or why not?
PU: Throughout history, bad ball-shaped events impacted what we wear. Wearing suits, shirts or ties will no long have the like impact because the dress culture changed dramatically towards casual wear— even during work hours. What we were wearing anterior to March 2020, feels like a costume in 2022 because it is excessively restrictive and inconvenient. We have evolved ; it makes sense that our clothe should evolve arsenic well. As a fashion interior designer I ’ meter fully aware of this change and I implemented certain strategies to my sword accordingly. Having said all these, I feel compelled to mention that no other outfit could impress ampere much as a Peyman Umay 3-pc suit could. ”  
JD: In your words, what is your competitive advantage in the luxury menswear market place?
PU: With our couture line -Peyman Umay Bespoke-, we have been catering to the most feeder men and women of the U.S. since 2011 that has created brand realization and therefore a firm clientele. We had imposed that aesthetic to the masses, creating impeccably fitting off-the-rack garments which provided us a competitive position in the luxury menswear. We are besides mindful of this time period of bang-up shifts in fashion that are in production line with capital shifts in company. besides, by focusing on the singularity for our sword such as our spot design feel, featuring eco-conscious materials sourced from 3 different continents or hand-making garments by local artisans in a cost-efficient manner ; I believe we can differentiate ourselves from the competition . JD: As a designer, what is your inspiration for the 2022 collection?
PU: As mentioned above, my true inspiration constantly comes from people and animation itself. I believe fashion is the person ’ mho expression without speaking, so if I can design something that person feels great in, then my job is done. Being able to see the gladden, confidence, fulfillment and happiness that people exude when they very feel big in a Peyman Umay piece, is simply invaluable. My 2022 collection is inspired by ‘ switch ’ as I believe the past 2 years was about nothing but change. Our lives, our cultures, our daily habits .. everything changed. Our clothes should change excessively. now, -with the 2022 collections- we are offering men a modern way to meet the moment as lifestyles quickly evolve and individual self-expression matters more than ever. besides, my newest -bohemian- brand AY is inspired by the charming dance between our satellite, the sunday and the moonlight which provides life energy to all living things on earth. Ay means ‘ moon ’ in Turkish. And, of course, I can ’ t leave New York City. Living in NY, you experience life in a constantly evolving mood, same as my style .. very niche, electric and Nyc is the perfect place to express that identity .
JD: In your words, what is the definition of a well-dressed man? 
PU: Dressing well is not a matter of showing off the latest architect flop or owning an expensive wardrobe. Dressing well rests on two pillars- color and proportion. A well dressed man is one who knows which colors enhance his color complexion and why specific proportions flatter his human body. so what does it take a man to grasp these two critical aesthetics -besides buying my approaching guide ‘ Dressing Well ’ ? not closely deoxyadenosine monophosphate much aptitude or savoir faire as you might think. Consider this, the classical male dinner jacket is composed of two colors, black and white. If such a simple color scenario can help any man appear chipper, you don ’ t need to be a fashion brilliance to look your best. Stay tuned for my book “Dressing Well” in which I explain the critical aesthetics to become a well-groomed man .
JD: How does dressing well boost one’s self-confidence? 
PU: People frequently underestimate the might of the invest but think about it for a second ; the lone share of your skin that can be seen by others is your face, a little spot of your neck and your hands. The rest is what you wear that the world sees, it speaks for you before you have to speak. Everything in life is 80 % psychology so when you are dressed well, you feel good, convinced. And emotions become motions, you become what you believe so you become confident. It ’ mho that elementary. Don ’ t undervalue what a well-made Peyman Umay equip can bring into your life .

Peyman Umay
Julie Healy

JD: Talk to Forbes readers here about what they should expect when making an appointment with you? What will the experience be? 
PU: We offer bespoke making by appointment only in our New York Showroom. Our appointments include 3 synergistic sessions ; Private Consultation where we educate our clients on their color complexions and body proportions and why they should wear/avoid sealed colors, patterns or shapes. Measurements where we take 50+ measurements of the customer, head to toe, including their shoulders and rear postures, using our limited tools. Fabric excerpt where we pick the fabrics based on the consultation and measurements .
once the fabrics are selected, we create the garments on actual models using our one-of-a-kind visualizer program so our clients can see how that small piece of framework would look as a finish befit, pants or shirt. It ’ s a very unique synergistic experience where our clients learn a capital cover of information on the critical aesthetics of dressing well. We take pride when It comes to high-end made-to-measure outfits as we make the ultimate garments available in the industry .
JD: What is Peyman Umays business strategy with respect to:Sustainable efforts.

  1. Digital marketing
  2. NFTS & Metaverse 
  3. Gen Z and Millennials 
  4. Building new revenue streams to increase ROI

PU: Since we launched our newest brand AY with our 2 boutiques in Tulum, Mexico ; we have been focusing all our efforts into sustainable fashion. We informant eco-conscious materials from 3 different continents, using only arrant cotton and linen fabrics, including our labels and hang-tags. All our garments are hand-made by local artisans in Mexico and Turkey, in harmony with the environment. As we speak, the new Peyman Umay R-T-W collection is being produced with the same approach .
The Covid pandemic has been a huge set-back on our marketing goals but we will resume our digital market services in a synchronize manner with the new collection calendars such as contented market, paid ads, SEO and sociable media market. We know how crucial all these platforms are and have been focusing on forward-thinking plans with smart goals .
Gen Z and millennials are immediately the biggest group in the work force and their spending power is growing day by day. As social media besides grows in commercial importance, it ’ south vital to know what on millennials ’ sociable media habits to stay one step ahead. Given these facts with target millennials in mind, we are transitioning from Peyman Umay ’ randomness boldface and convinced first mental picture with structure garments and liberal use of color, radiation pattern, and texture to more soft drape and a harmonious, muted palette.

With the newly Peyman Umay S/S 2022 collections and in addition to 2 locations in Mexico, we ’ ll have more retail locations in Bodrum and Istanbul, Turkey, vitamin a well as department memory partners throughout the Mediterranean, with more locations this summer in Mykonos, Greece and Ibiza, Spain. Peyman Umay R-T-W will besides be available on-line at peymanumay.com
Instagram: @ peymanumay

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