TRUE POINT x 7-ELEVEN – Flip eBook Pages 1-8 | AnyFlip

true POINT five 7-
ELEVEN

Details by Campaign ( 7-Eleven ลดจดั หนกั สขุ จดั เต็ม )

Campaign name : ลดจดั หนกั สขุ จดั เต็ม ใช้ทรูพอยท์แค่ 1 คะแนน แลกสว่ นลดเงินสด
Value proposition : ถลม่ ราคาให้คณุ จา่ ยน้อยทกุ วนั กบั สินค้าในเครือซพี ี
Mechanics : ใช้ทรูพอยท์ 1 คะแนนแลกสว่ นลดสนิ ค้า 1 ชนิ ้ / 5 สทิ ธ์ิตอ่ วนั ตอ่ สินค้า

Merchandises : CPF products

24 May – 23 June 2021 Period : 10 May 2021 – declination 2021 ( TBC )
Product Shuffle Period : Follow normal practice ( 24 this month – 23 next
month )
Channels : 7-Eleven all stores

ตวั อยา่ งคปู อง ( 7-Eleven ลดจดั หนกั สขุ จดั เต็ม )

Item list ( 7-Eleven ลดจดั หนกั สขุ จดั เต็ม )

Period 24 May – 23 June 2021

Product selection criteria

1. 10 Items per period
2. dependable coffee will be permanent SKU in crusade
3. CPF fix to eat item will be main item
4. other product class will include in future phase

( 7-Eleven ลดจดั หนกั สขุ จดั เต็ม ) – Journey

Lotus ลดจดั หนกั

7-Eleven

Normal 7-
Eleven

Online and Offline กดป่ มุ แลกสินค้าท่ี 7- แสดงหน้ารายการ ลดจดั แสดงดีลลดจดั หนกั 7- เมื่อกดป่ มุ My 7-Eleven
media หนกั 7-Eleven coupon จะแสดงรายการ
Eleven และ Normal 7-Eleven Eleven คปู องท่ีลกู ค้าเคยกดไว้
เปิ ด Application TrueID หน้าแรก
และกด bubble 7-Eleven ลดจดั
หนกั

Marketing

How to reach customers – 360 degree market channels

1. SNS & Ecosystem 2. In-house TrueID App &
Own media
– Facebook /
Twitter/ Instagram – Banner
– Popup
– Line BC/ Timeline – Landing page
– Cover ( FB/IG/YT ) – App/Web Push presentment
– TrueGroup / – bubble
– SMS
CPGroup / LOTUS
social media

3. External & Internal 4. Offline
PR / Influencers / son
of mouth – Sales enabler
customers
– PR
– Internal Email – 7-11
– TrueConnect
– potential KOL

Communication

TRUEID TRUEID TRUEID OFFLINE
PLATFORM MEDIA APP STORE / PLAY STORE SOCIAL
APP STORE / PLAY STORE LOTUS / MAKRO SHOP ( TY )
APP – bubble / Shelf / Popup / Banner ● Picture Description SOCIAL – PAID ● TruePoint Booth
● Popup ● Text Description ● Facebook ● Staff
● Hero Banner ● Feature Graphic ● Google – UAC / UACE ( App ● Voice over
● Additional ledge on 1st page Acquisition & Retention ) ● Digital Signage
● Top cake banner EARN / PR / INTERNAL ● Google GDN ( Awareness & MAU ) ● Tent batting order
● Privilege banner INFLUENCER ● Youtube ● Sale brief + Demo clip
● Additional shelf on prerogative page
● Strip Banner ● Influencer ( KOL & Micro ) SOCIAL – NON PAID SALES BRIEF ( TID )
PR & INTERNAL ● Twitter ● Shop sale brief
APP – push Notifications ● IG ● Training curtly VDO clip
● Auto energy notifications on 2nd day on- ● PR-TrueID Highlight of the Month ● Tiktok ● Magazine
boarding ● Internal electronic mail ● FB Cover ● TrueID e-Catalog
● Auto push notifications on Sat ● True connect ● Youtube Cover
● Additional push telling regularly ● Employee activity ● Line rich people menu TVC ( TY )
● Line air
APP – advertise Space ● Facebook Group : 5 Truecard SMS & MMS
● Display ads ● regular SMS broadcast
● Pre-roll ads TRUE ● Location based SMS ( 30 shops )
MEDIA ● SMS link with Watch & earn
WEB – ripple / Banner ● SMS link with first login
● Bubble SOCIAL – FB / LINE
● Banner ● TrueYou OUT OF HOME
● TMH /TOL/TVS ● Signage at TDPK
WEB – Push Notification ● Online Station FB
● Promote the campaign ● True Sport FB TRUE SHOP ( TY )
● Promote article review about the ● Digital post horse
political campaign TOL – DPI ● Signage

Thank you

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