Wilton, CT, 9th August, 2021 – Toluna, a leading consumer insights platform and parent company of Harris Interactive and KuRunData, today announced the addition of a range of fresh methodologies available within the company ’ mho Toluna Start chopine. Toluna Start is the universe ’ second first base throughout, real-time consumer insights platform, which is immediately available as a subscription .
The new methodologies added include motivation identification, ideation, and claims testing solutions. These solutions expand Toluna ’ s agile newly product development insights offer and enables clients to work on all aspects of new product development inquiry more seamlessly, covering each lifecycle stagecoach. Each of the solutions is templated and available within the Toluna Start platform to help clients accelerate the decision-making process and gather real-time insights promptly, accurately, and easily .
These fresh solutions reflect Toluna ’ s commitment to continuous initiation on behalf of its clients by providing an easier and faster road to actionable insights. These solutions benefit a wide range of Toluna Start platform users, from experienced users to inquiry novices, supporting the democratization of research. Toluna clients can trust in Toluna ’ s 20-year pedigree delivering quality solutions that generate firm and accurate insights with assurance.
“ In today ’ s fast-changing markets, brands must remain agile and be able to innovate quickly to deliver products their customers want. Our raw solutions enable organizations to do precisely that by empowering our clients to use the full moon Toluna Start platform more well and confidently and meet their needs across a wide portfolio of solutions, ” said Delia Sibrac, Vice President, Product Management at Toluna. “ With Toluna Start, brands can well involve the consumer in the merchandise initiation cycle from the begin and ultimately generate stronger commercial achiever. Users can immediately accelerate the time it takes to create and field surveys that deliver high-quality, accurate insights. further, our live Discussion feature can be wrapped around all of these solutions to provide integrated qualitative and quantitative insight. ”
Sibrac continued, “ Whether a client wants to identify gaps in the market, test newly product ideas to see which resonate best with their customers, identify key concepts for go-to-market products, or use the platform to determine what packaging, price, claims or messages to implement as region of their market strategies. Toluna Start empowers them to do that with the cluck of a button with the confidence that the insights generated total from a company that has a deep understand of control panel and research quality. ”
Toluna ’ sulfur solutions have been designed to give clients a wide portfolio of survey solutions, to gain the detail on-demand insights they need to drive raw product development and other critical business decisions.
For more information about Toluna Start, please visit : hypertext transfer protocol : //tolunastart.com/
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Toluna delivers real-time consumer insights at the accelerate of the on-demand economy. By combining ball-shaped scale and local expertness with advanced technology and award-winning research design, we help clients explore tomorrow, now .
Toluna is the parent company of Harris Interactive Europe and KuRunData. together, we strive to push the field of marketplace inquiry toward a better tomorrow .