The Adidas for Prada Re-Nylon collection, which launches on Jan. 13, reinterprets each sword ’ s aesthetic codes once again, blending the italian brand ’ s craft with Adidas ’ sportswear heritage .
Prada and Adidas in 2019 first revealed they were teaming on a long-run collaboration and this is the third collection launched by the two brands. Each piece is made in Italy by Prada and with the brand ’ s key signature reclaimable Re-Nylon fabric. This substantial was launched in 2019, created through the recycle of fictile barren collected from oceans, fishing nets and fabric fiber waste. It can be purified and recycled indefinitely, with no loss of choice .
The Adidas for Prada Re-Nylon collection marks the shift of the entire Prada production from pure nylon to Re-Nylon, achieved by the end of 2021 — a milestone underscored by Lorenzo Bertelli, group commercialize director and head of corporate social duty .
“ This partnership is not good about merchandise : it is about a doctrine, ” Bertelli said. “ At Prada, our values are basically founded in people, planet and acculturation, an political orientation Adidas shares. This latest collection is a case for a fusion of the technical invention and unconditioned cognition of performance sportswear synonymous with Adidas, and the lavishness vision of Prada — yet it besides speaks wide. It connects with evolutions in our ideas of luxury, changes in the mentality of consumers, and shifts in the worldly concern at large. It is about looking forwards, and thinking of the future. ”
In this new step of the collaboration, Prada has transformed the iconic Adidas Originals Forum silhouette, both in the high and humble version, through the use of the Re-Nylon fabric. The gym shoe ’ s identity is further reinterpreted in a playful way with the accession of removable Prada mini-pouch attachments featuring the brand ’ s signature enameled metal triangle. The shoes besides feature the Three Stripes contingent and forefoot overlays in leather in a nod to Prada ’ mho expertness in leather goods .
The sneakers will be available in monochromatic blacken and white colorways .
The Adidas Originals Forum gym shoe in the Adidas for Prada Re-Nylon collection .
Prada reworked some of the brand ’ s classifiable pieces with the Adidas stigmatize, all in Re-Nylon, including a track coat, tracksuit, sweater, a hood jacket and a bucket hat. Each musical composition is available in a duet of coloring material iterations — black with flannel stripes and egg white with black stripes — detailed with Prada ’ randomness enameled triangle logo .
The solicitation besides includes six bags. Three are larger and comprise a travel bag, a backpack and a shop bag. The smaller bags are in telephone line with Prada ’ s lavishness aligning, so far besides functional, and include a bandoleer, a BP hoodie and a belt bag. Each feature Adidas ’ signature Three-Stripes detail and Prada ’ s metallic triangle logo.
‘ ’ We ’ ra extremely proud of our latest collaborative stick out with Prada. Over the class of the partnership, we ’ ve spend clock time collaboratively reinterpreting each other ’ sulfur iconic running and aesthetic codes. We ’ ve continuously sought to blend our sporting inheritance with Prada ’ south unmatched bequest of expert craft — each time seeking to push the boundaries of creativity and initiation, ” said Torben Schumacher, general director at Adidas Originals .
While the first base two collaborative launches were focused on footwear, considered “ a natural starting point ” for both companies, said Schumacher, the latest chapter sees the two branching out into a all-out capsule collection. “ It ’ s important to point this out as it marks even another milestone for both brands. What ’ second actually crucial here, with this particular stage in the collaboration, is a instruction of purpose with regards to our shared committedness to sustainable invention, ” Schumacher continued. “ Leveraging Prada ’ s newly refashioned Re-Nylon textile, the ejection seat collection acts as an exploration of the advanced possibilities offered by more sustainable textiles. We absolutely see this as an opportunity to show that luxury, creativity and craft can be, and should be, created in a manner that is better for our planet. ”
A look from the Adidas for Prada Re-Nylon solicitation .
The Adidas for Prada Re-Nylon collection will be available globally in Prada boutiques and on Prada ’ second and Adidas ’ on-line shops and will be accompanied by a dedicated campaign and a unique digital activation.
The companies are keeping details under wraps but, in a joint statement, contended they will “ celebrate the inherently advanced spirit of their latest solicitation with a unique digital activation, bringing brands and people together in a radically inclusive manner. collaborative by nature, fans of the solicitation will be invited to participate in the metaverse with Adidas and Prada through open-source co-creation. ”
The beginning collaboration between the two brands bowed in December 2019, comprising the Prada Superstar and the Prada Bowling bag for Adidas in a humble footrace of 700 unisex pieces. The plunge besides marked the fiftieth anniversary of the Adidas Superstar .
The adjacent dance step saw the establish of the A+P Luna Rossa 21 shoes worn by the Luna Rossa Prada Pirelli team. The shoe was inspired by the design of the modern AC75 Luna Rossa boat, and iconic Prada and Adidas sneakers from the past. It besides marked the brands ’ commitment to the environment. The upper was composed of Primegreen, a series of high-performance recycle materials, and encased in a hydrophobic E-TPU out beat, providing flexible, breathable digest and preventing water system from penetrating the shoe .