I adore my colorist Diaz for two reasons : She ‘s fabulously intimate and volition to tell me when I ‘m doing something wrong. In fact, on a holocene visit, she revealed something I constantly thought to be genuine about my hair is actually … 100 percentage false .

While folding my hair into foils, Diaz noticed a little green roll on a few patches of my hair’s-breadth. “ Are you using a empurpled shampoo ? ” she asked me. I told her I was using one, but only because I thought that was the golden rule of being a bottle blond. “ Your curls are in the 2B crop, which means you have high porosity hair, ” she said. “ That means your blond, jaundiced hair is absorbing those empurpled tones from the shampoo. It ‘s color theory, purple or blue plus chicken equals green. ” needle to say, I was thrown for a loop .

When it comes to shampoo and conditioner formulas, there ‘s high-lather, no-lather, volumizing, humidify, and everything in-between. It can be extremely unmanageable to navigate such specific formula types, even for a smasher editor. accede : Ouai ‘s Daily Care Shampoo and Conditioners .

The estimate behind Ouai ‘s new agate line is to simplify your washout routine by offering a formula based on your hair type : dilute, culture medium, or midst ( this refers to texture, not density ). The concept is easy enough to understand and the product is surely easy to use, but here ‘s the million dollar interview : can it work ? I intended to find out. Ahead, my thorough recapitulation of Ouai ‘s Daily Care shampoo and conditioner for culture medium haircloth .

Pros + Cons

Pros :

  • Repairs damage and split ends
  • Adds shine and body
  • Sulfate free
  • Packaging is recyclable and refillable

Cons :

  • Heavily fragranced
  • Conditioner can be heavy

The Bottom Line

Ouai ‘s Daily Care Medium Shampoo and Conditioner is n’t going to deliver dramatic results, but you will notice immediate shine, body, and nourishment .

Ouai Daily Care Medium Shampoo and Conditioner
Best for: Wavy, straight, curly, and coily
Uses: Repairs hair, adds shine, eliminates frizz
Star Rating: 4.5/5
Potential allergens: aroma
Active ingredients: Kumquat excerpt, babassu oil, coconut petroleum
Clean?: yes
Price: $ 56 for both, or $ 28 individually
About the brand: Ouai was founded by celeb haircloth stylist Jen Atkins. The stigmatize ‘s finish is to create epicurean hair and body care products that nourish from the inwardly out .Ouai Shampoo and Conditioner


Daily Care Medium Shampoo & Conditioner



 About the Shampoo and Conditioner

Daily Care features a shampoo and conditioner duet in three simple iterations : for very well hair, medium hair’s-breadth, and for dense hair. The intention is to cut out confusing market that may steer you in the incorrect direction—and, rather, crack users an easy to use, slowly to understand formula that ‘s gentle enough for regular function. “ The day by day manage distance has gotten very noisy and hard to navigate. There are then many options and they are all trouble or solution based, ” says Ouai ‘s founder Jen Atkin of the launching. “ Most people have multiple concerns they want to address and about all consumers want healthier haircloth, regardless of what type of hair they have. We wanted to simplify our daily care offering so it was more intuitive for consumers to shop and choose, and we besides wanted to be realistic about what we were promising. ”

“ Most people have multiple concerns they want to address and about all consumers want healthier hair, regardless of what type of hair they have. We wanted to simplify our day by day caution offering so it was more intuitive for consumers to shop and choose, and we besides wanted to be naturalistic about what we were promising. ”

The product and promotion have both received an upgrade from Ouai ‘s earlier wash and condition offerings. The convention for medium hair, for example, features hydrolyzed keratin, babassu vegetable oil, coconut oil, and kumquat fruit press out ( which is loaded with vitamins A, B, and C ). It looks about identical to the body wash Ouai launched in 2019—so everything looks coherent together in your exhibitor shelfie, obviously. But there ‘s a serious sustainability undertake being made here angstrom well. Once you ‘ve purchased your initial shampoo and conditioner set, you can order a refill pouch for your empty fictile bottles. By flat-packing the bulge, Ouai says it will see a 30 percentage reduction in its carbon paper footprint. The pouch includes three bottles ‘ worth of product, but for the price of merely two bottles .

How to Choose a formula

To Ouai ‘s credit, it ‘s easily. The estimate is you do n’t have to worry about defining your color, curl type, or length. You just have to be able to identify if you have ticket, medium, or compact hair .

If you ‘re diffident of which haircloth type you have, you can use this guide to determine your hair’s-breadth ‘s texture, arsenic well as the concentration. Remember your individual strands can be fine ( texture ), while the overall bulk can still be chummy ( concentration ).

About My Hair

I have bleached, 2B waves with a well-defined “ S ” determine ( they finally coil into tighter ringlets at my ends ). And, my hair is high-porosity, which means it loses moisture cursorily. My roots get increasingly oily between washes, but my ends get increasingly dry ( it ‘s rugged for my scalp oils to travel down my crisp, wavy-to-curly strands to hydrate my ends ). I see my best hair days when I layer a protein treatment—like keratin—with a leave-in conditioner or hair oil after washing. Ouai ‘s shampoo and conditioner for medium hair is formulated with both⁠, it has keratin and two different hydrate, strengthening oils .

The Feel

Medium Hair Shampoo: This shampoo lathers beautifully, and, for a sulfate-free shampoo, that ‘s a feat. Since I go thus long in-between washes, I like a bubbling rule to combat all that oil and styling product buildup on my roots .

The Mercer Street olfactory property is delightful⁠—it combines with your shower steam to make you feel like you ‘re very having a moment at a french watering place ( rather than a standing NYC shower ) .

Medium Hair Conditioner: The conditioner provided an equally hearty experience⁠—although the Mercer Street perfume starts to smell a bit perfume-y when you ‘re double-dosing it ( it ‘s in the shampoo and conditioner ). The conditioner has a thickly, creamy texture that does a in truth dear job of coating your strands evenly .

The Results

Medium Hair Shampoo: Since the wash experience was fairly lathery, I expected to feel that squeaky-clean, dry scalp feel. But weirdly enough, my hair actually felt more moisturized from root to tip. And I had n’t even conditioned however .

Medium Hair Conditioner: The directions say to squeeze out the excess moisture from your hair and apply a quarter size sum of conditioner. But if you have wavy-to- curly hair, I can tell you right now you ‘ll probably need more than that. I followed the instructions precisely, but found my ends did n’t feel quite angstrom hydrated as I ‘d like them to be. I used a second helping of conditioner ( with more product concentrated on my ends than on my roots ) and it was the arrant helping for me. If your ends do n’t feel like hay ( like mine ), a quarter-sized dollop might do it for you. My advice is to start belittled and add more as needed, because this conditioner⁠—with its coconut and babassu oils, a well as kumquat extract⁠—could weigh your hair down if you overdo it .

The Value

You can purchase the Daily Care shampoo as a determine for $ 56, or $ 28 individually, so these products are decidedly priced towards the luxury end of the haircloth care spectrum. I think that the aesthetics, the reclaimable ( and refillable ) promotion, and deluxe ingredients like kumquat press out justify the price. But if you ‘re like me and prefer to keep your shampoo and conditioner basic to focus on your style products, this might be something you can skip. But if you ‘re looking to treat yourself, then this is a desirable splurge .

The Ouai vanadium Odele

If you ‘re looking for a similar Instagram-ready, epicurean hair care experience but do n’t want to shell out the coins, check out Odele. Odele ‘s Smoothing Shampoo and Conditioner ( $ 12 ) is designed to nourish and smooth medium to coarse textured hair. The Ouai and Odele have similar looking aesthetics, both are women founded, and both pride themselves on offering clean, salon-inspired formulations. The biggest difference between the two brands ? The price. besides, Odele ‘s products are made with natural bouquet, while Ouai ‘s is not, if bouquet is a particular bet on record changer for you .

Our verdict

Is there a dramatic earlier and after photograph ? No ( precisely as there would n’t be if I were reviewing a new cleansing agent or body wash ). Daily Care is n’t going to transform your hair, but it is packed with nourishing ingredients to smooth the appearance of your hair with one use, a well as its health over time. I prefer to keep things elementary with my wash routine, then get more specific with leave-in products to target my needs. That makes Daily Care for medium hair’s-breadth an effective ( and hydrating ) cleansing ritual⁠—for me. Everyone is different, as are the three formulas. If you prefer to get actually particular with your shampoo and conditioner formulas, this is n’t the course for you .