International cosmetics store retail chain
MAC Cosmetics, stylized as M·A·C, is an american cosmetics manufacturer founded in Toronto, Canada in 1984 by Frank Toskan and Frank Angelo. The party is headquartered in New York City after becoming a auxiliary of Estée Lauder Companies in 1996. MAC is an acronym for Make-Up Art Cosmetics .

history [edit ]

The company ‘s products were intended for makeup professionals, but are sold directly to consumers cosmopolitan. Frank Toskan stated that he “ first manufactured constitution for models, but then the models wanted this makeup for their sisters, friends, and thus on … “. [ 1 ] In the 1990s, the brand had more than one hundred stores cosmopolitan, earning 200 million francs. [ 1 ] The development of the post internationally, the open of fresh points of sale, and the adaptation of product lines tailored to each continent, left little time for the founders to create new products. In 1994, the Estée Lauder Companies took control of 51 % of shares of MAC Cosmetics and began managing the occupation end [ 2 ] while the two founders retained creative control. In 1997, co-founder Frank Angelo died of cardiac apprehension during operating room at the age of 49. [ 2 ] Estée Lauder Inc. completed the acquisition in 1998, [ 3 ] and Frank Toskan sold his remaining shares shortly thereafter before leaving the company at the end of the lapp year.

MAC Cosmetics is named one of the top three ball-shaped makeup brands, with an annual dollar volume of over $ 1 billion, and 500 freelancer stores, with over thirty stores in France. All stores are run by professional constitution artists. [ 4 ] MAC is an official constitution post, used to create makeup for movie actors. The most popular products by the brand are Studio Fix Fluid and Ruby Woo Lipstick. [ 5 ] In September 2012, MAC Cosmetics launched in India first the “ MAC Selena ” collection in collaboration with the estate of Selena Quintanilla Perez. A request on Change.org proposed the idea of this collaboration to MAC Cosmetics. [ 6 ] Selena ‘s sister, Suzette Quintanilla, worked with MAC to create the perfect collection that represented Selena. [ 7 ] The solicitation sold out within hours not only at MAC stores, but besides at other retailers that carried the solicitation such as Nordstrom, Bloomingdales, and Macy ‘s. Fans stood in lineage for hours to get their hands on the solicitation while some walked away empty handed. [ 8 ] Due to the high necessitate for this collection, MAC restocked the solicitation in December 2016. [ 9 ] Her posthumous collaboration with MAC Cosmetics became the best-selling celebrity solicitation in cosmetics history. [ 10 ] In May 2017, MAC Cosmetics became available for buy on-line at Ulta Beauty. [ 11 ] Products became available in stores in June 2017. [ 12 ] On August 24, 2017, MAC Cosmetics announced that a solicitation involved with the estate of the realm of late singer Aaliyah will be made available in the summer of 2018. [ 13 ] The Official free date for the “ MAC Aaliyah ” solicitation was made available on June 20 on-line and June 21 in stores. Along with the MAC collection, MAC and i-D Magazine had partnered up to release a short film titled “ A-Z of Aaliyah ” which coincided with the launch. [ 14 ] In May 2018, Sephora Canada announced it will carry MAC Cosmetics on-line and in its stores. [ 15 ] In March 2022, MAC Cosmetics released their new leap Wild Cherry Collection and launched it for japanese consumers. [ 16 ]

MAC AIDS Fund [edit ]

The MAC AIDS Fund was established in 1994 to support men, women, and children affected by HIV/AIDS globally by addressing the link between poverty and HIV/AIDS. According to MAC Cosmetics, the store has raised over $ 400 million through the sale of MAC ‘s Viva Glam Lipsticks and Lip glosses, donating 100 % of the sale price to fight HIV/AIDS. [ 17 ] The Viva Glam product line has been a best-seller for the MAC Cosmetics trade name. [ 18 ] MAC has collaborated with many celebrities for its Viva Glam agate line, on limited edition sass glosses and lipsticks to support the Mac AIDS Fund. Every year MAC selects a new spokesperson for Viva Glam. The first was drag fagot RuPaul in 1994. [ 19 ] RuPaul ’ s Viva Glam lipstick was the first base product MAC Cosmetics advertised. [ 20 ]

controversy [edit ]

Controversy arose in September 2010 over the predict free of the MAC Rodarte collection, a collaborative campaign with the fashion label Zara Rodarte, based on the molding town of Ciudad Juárez. The city had been plagued by violence against women including hundreds of female homicides. MAC beginning changed the names of Juarez-related products and finally pulled the line before distribution, [ 21 ] and alternatively set up a charity which raised over $ 3 million in 2 years. [ 22 ] [ 23 ]

References [edit ]

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