Levi Strauss & Co. ( LS & Co. ) is expanding its retail presence in Asia following positive traction in the region. The inheritance jean trade name company announced plans to launch modern Levi ’ randomness stores and update existing ones throughout the East Asia Pacific region including locations in Japan, Australia, Indonesia, Singapore, Malaysia and Thailand. Within the inaugural half of 2022 alone, it will open more than 100 locations in Thailand .
“ Thailand is an important market for us, and Levi ’ second is recognized as the No. 1 jeans brand here, ” said Sameer Koul, LS & Co. general coach, Southeast Asia. “ Through digital invention, we are reshaping brand experiences for a younger coevals of style-conscious consumers, and we will stay true to our values by placing people at the kernel of our commercial enterprise and by being an advocate for positive change through creditworthy practices. ”

Levi ’ s expansion newsworthiness follows a criminal record year of success for the mark, which reached a tax income notice of over $ 5.8 billion —a 29 percentage improvement from 2020 and its highest since 1998. The success was partially driven by its Asia grocery store, which saw an 11 percentage net tax income bump thanks to its DTC and sweeping channels. DTC net income revenues rose 17 percentage on hard performance in company-operated stores, a well as e-commerce, which was up 22 percentage. wholesale net tax income increased 5 percentage, and net tax income through all digital channels grew 17 percentage and accounted for 14 percentage of section sales .

Levi ’ s other recent expansion targeted Latin America, where it opened several NextGen stores after the region showed significant electric potential for emergence. Despite 10 percentage of Levi ’ second stores being closed in Q3, global brick-and-mortar was up 1 percentage compared to 2019, with strong growth in the Americas.

The mark is besides focused on expanding into 300 extra Target stores beginning this spring, bringing the total count of U.S. Target doors its aristocratic jeans are sold in to 800 .
Levi ’ s store updates in Asia will center on switching existing locations into NextGen formats, which offer an exalted shop know with digital tools like LED portal site entry archways and LED screens streaming immersive content. The brand debuted its NextGen retail concept in 2019 with precisely six stores across Europe and Asia as a way to reposition its traditional retail stores to deliver omnichannel experiences and accommodate the advance of digital .
Stores will offer options such as Buy Online Pickup In Store ( BOPIS ) deoxyadenosine monophosphate good as the brand ’ south latest digital innovations in data and AI. The company recently doubled devour on its digital initiation efforts, and hosted companywide hackathons that have birthed shopping-enhancing ideas like chatbots, self-checkout and on-line television shop modules that can be easily managed by creative, market and trade teams. Next up, it ’ mho looking to the public to pitch the following award-winning concept that will enhance the shop experience .

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