Kamol Lertsattha, managing conductor of Kohler ( Thailand ), said that Thailand will take on a bigger role in manufacture and merchandise development, particularly for the Southeast Asia grocery store, particularly for some niche products used only by consumers in the region, such as hand spray and cold-water faucet. “ We are looking at Thailand as our base for occupation growth in Southeast Asia. We besides would like to encourage all neighbouring markets in Southeast Asia to use Kohler products that have been imported from Thailand, ” he said. Kamol said that AEC would have a positive impingement on the company as it encourages a exempt flow of goods within Asean. “ Kohler has maintained the same timbre standard in any market all around the global. With AEC, Kohler ‘s manufacture facilities in Thailand will serve a bigger market and that will increase its economy of scale. Consumers themselves will have better choices, ” said Kamol.

He said that since the get down of this class, Thailand has exported sanitary merchandise products to extremity countries in Asean with no import duty. Kohler actively entered the Thai commercialize in 2002 when the caller took over Karat Sanitaryware ‘s factory in Saraburi. The company besides set up another factory at the same fabrication building complex in 2004 to increase its production capacity. “ Our production capacity is nowadays two times bigger than our closest rival in Thailand, ” said Kamol. He said that Kohler ‘s manufacture establish in Thailand has produced a wide compass of sanitary-ware products, including washbasins, and vitreous China products to supply the domestic market and for export. Kohler ( Thailand ) on Wednesday opened its first showroom for Kallista, a divide lavishness brand for bathroom products owned by Kohler, at Decor Mart Design Centre on Soi Thonglor. The Kallista brand targets luxury consumers who want something unique.

“ Bangkok is a good market with potent sell prognosis. The market itself is identical sophisticated and external. Thai consumers have good appreciation for luxury products and it is a good market for lavishness brands here, ” said John Hart, foreman creative officer, Kohler ‘s Interiors Group of Companies, USA. Kallista was founded in 1979 by two british entrepreneurs who recognised a null of luxury bathtub products in the US. This modern boutique company would bring edification and a sense of fashion to the bathroom and gunpowder rooms, and today, to the kitchen equally well. Kallista, however, became part of Kohler ‘s Interiors Group in 2006 to focus on affluent consumers and boutique showrooms. “ Kallista ‘s vision is to be the most desirable and compelling lavishness plumbing brand in the world, ” said Hart. He said Kallista has presently opened more than 220 showrooms in the US and potential markets around the earth, including China, Thailand, Vietnam, UK, Canada, Dubai and Kuwait.

Hart said Kallista entered the asian commercialize three years ago by opening its first base showroom in China. The trade name nowadays has about 15 showrooms in China. Kallista opened its first showroom in Ho Chi Minh City in March this year .