KASIKORNBANK’s K Plus records 16 million mobile banking users
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KASIKORNBANK ’ s mobile trust platform, K Plus, integrates management data organization and customer relationship management through its adobe healthy marketing chopine. It is besides linked to Google analytics for monitoring exploiter feel .
- KASIKORNBANK has the highest mobile penetration rate among its peers
- K Plus helped enhance the bank’s payment service
- KASIKORNBANK improved customer experience through leveraging digital innovations
Singapore, 3 June 2021 – KASIKORNBANK ’ south K Plus was recognised as the Best Mobile Banking Service at The asian Banker International Excellence in Retail Financial Services Awards 2021.
This year ’ s finalists for Best Mobile Banking Service are KASIKORNBANK ’ south K Plus, China Merchants Bank 9.0, Ping An Bank ’ s Pocket Bank, and ICICI Bank ’ second iMobile. KASIKORNBANK scored the highest in digital and invention, mobile users, and payments categories .
Mobile Users: KASIKORNBANK has the highest mobile penetration rate among its peers
KASIKORNBANK has the highest fluid penetration rate among its peers. Its number of mobile users had a 19 % growth year-on-year ( YoY ) and mobile transactions increased 71 % YoY. It is the first base bank in Thailand to seamlessly connect its existing infrastructure with a non-bank platform, LINE .
KASIKORNBANK ’ second K Plus customer support is available through mobile and via KASIKORNBANK LIVE ‘s chatbot which is a text-based scripted platform. Customer can apply for personal loans via fluid which is powered by car learn. The deposit offers moment loanword approval and spending for pre-approved customers. Thailand has 33 million mobile bank users. Of these, 48 % or 16 million are K Plus users, making it the largest mobile bank chopine among its peers .
CMB ’ s mobile drug user base grew 27 % YoY in 2020. kakaobank increased its user base 18 % YoY. kakaobank onboarded 600,000 fresh to bank customers in 2020 .
Services Offered: K Plus helped enhance the bank’s payment service
In 2020, KASIKORNBANK enhanced its automatic credit tease episode features with its smart pay/smart cash on K Plus platform. Users can convert the spending transaction to an installation design with interest rates via K Plus ( Smart Pay ) .
Customers can besides transfer the available credit rating limit to cash and choice episode term via K Plus ( Smart Cash ). Users can immediately get the transaction leave. besides, KASIKORNBANK collaborated with Facebook to enable seamless merchant service to accept Facebook Pay for the first time in Thailand .
In 2020, Kakaobank offered exposed bank service and provided prepayment schemes for teens who were unable to open bank accounts. CMB app expanded its chopine business to include travel payments, fiscal and non-financial services.
Customer Experience: KASIKORNBANK improved customer experience through leveraging digital innovations
LINE BK, a sociable bank platform in Thailand, was formed through a collaboration between KASIKORNBANK and LINE Corporation ( LINE ). Its aims to disrupt traditional unguaranteed lend industry by leveraging both KASIKORNBANK ’ s fiscal and LINE ’ s behavioral data to find the right customer to lend and the right solicitation manner .
The depository financial institution acquired more than one million users within two months after official launch of LINE BK in October 2020. As of now, LINE BK has 2.8 million users in total. LINE BK has facilitated more than THB 50 billion ( $ 1.5 billion ) worth of transactions. In addition to banking merchandise performance, number of loanword application has reached 4 million app-in since official plunge. twenty-five percentage of the approved applicants have never received loans from any other official institutions .
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You may visit the Excellence in Retail Financial Services page at hypertext transfer protocol : //awards.asianbankerforums.com/retailfinancial/ .
For further information, you may get in touch with:
Mobasher Zein Kazmi
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lead of Research
Tel : ( +61 ) 452 514 145
mkazmi @ theasianbanker.com