Reading: Reliance MediaWorks – Wikipedia
Reliance MediaWorks ’ legal stages have besides been utilized for events such as The Filmfare Awards, the movies Singham and Agneepath, and numerous television receiver commercials .
history [edit ]
The party was initially established as Adlabs Films Limited in 1975 by Manmohan Shetty. The company began to expand into the film diligence and in 2001, the company entered the multiplex business, setting up the world ’ south largest 3D IMAX screen in Mumbai. In 2005, the Reliance ADA Group became a majority venture holder in Adlabs, and in 2009, it was renamed Reliance MediaWorks Limited. [ 5 ] RMW expanded by setting up Asia ’ s beginning Digital Intermediate Lab with a 4K facility. The lab was accredited by the Federation Against Copyright Theft. [ 6 ] In 2008, RMW acquired a 100 % interest in Lowry Digital, a celebrated image restitution and enhancement services party based in Burbank, California. [ 7 ] Working on projects such as Avatar, [ 8 ] The Curious Case of Benjamin Button and The Social Network, RMW ’ s Burbank ramify developed working relationships with Hollywood studios. RMW besides began to restore approximately 1,000 films from the National Film Archive of India. On the fortieth anniversary of the moon landing on 16 July 2009, NASA tasked RMW to restore master video footage of the missing Apollo moonlight landing tapes. Neil Armstrong expressed his appreciation, stating that “ your restore video is now a valuable contribution to space exploration and space communication history…thanks for all you did beyond the call of duty. Our grandchildren and their grandchildren will benefit. [ 9 ] “
2010 [edit ]
In early 2010, RMW acquired iLAB UK, a film march and mail production facility located in Soho, London. [ 10 ] By May 2010, the company commissioned a Media BPO in Airoli, Mumbai in decree to handle projects entirely for international clientele. RMW ’ south Airoli facility was utilized to initiate a 2D-to-3D conversion BPO, an animation studio and a VFX frame-up. The Airoli position besides housed an image restoration facility where the party continued to work on restoring films from the National Film Archive of India. The company expanded its offerings to their domestic clientele, commencing an equipment rental facility for cameras, lights and grips, and establishing a post facility for broadcast television clients in Mumbai ’ s western suburbs. Projects they catered to included Dus Ka Dum, Jhalak Dikhla Ja and Femina Miss India.
In September, RMW created a VFX setup for India ’ s domestic film market in their Film City Office. By December, a team of artists were recruited to cater specifically for international clients in their Airoli agency. Towards the end of 2010, RMW received an award in Creativity and Innovation from the Hollywood Post Alliance .
2011 [edit ]
In early 2011, RMW commissioned one of Mumbai ’ randomness largest indoor sound stages. In March 2011, RMW received a patent called “ obsidian ” for creating a method for removing semi-transparent artifacts from digital images caused by contaminants in the television camera ’ s optical path. This process received a meaning measure of recognition within the entertainment diligence, resulting in RMW receiving a Scientific and Technical Oscar from The Academy of Motion Picture Arts and Sciences. [ 11 ] RMW delved deeper into 3D film consult, providing confirm during film shoots and advising filmmakers on 3D prototype alignments. By the end of year, the company had provided post output services for 110 out of 114 Bollywood films that released in 2011 .
2012 [edit ]
In September 2012, RMW along with China ’ mho Galloping Horse acquired post production assets from Digital Domain, a legendary Hollywood studio founded by James Cameron. [ 12 ] The takeover ( known as Digital Domain v 3.0 ) allowed RMW to participate in projects such as The Amazing Spider-Man, Transformers: Dark of the Moon, John Carter, The Smurfs, Green Lantern and Ender’s Game .
2013 [edit ]
By 2013, Reliance MediaWorks expanded its clientele by teaming with a variety of production companies as fairness investors. Hiring Academy Award winning George Murphy as the caller ’ second Chief Creative Officer in April 2013, [ 13 ] RMW signed multimillion-dollar deals with Ethyrea Films [ 14 ] and Random Cow. [ 15 ] In August 2013 RMW signed film director Vadim Perelman as their creative Director in India. [ 16 ] The following month, the caller tied up with Turner International India for post production services of its entertainment channels. [ 17 ]
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2014 [edit ]
In 2014, Reliance Mediaworks and Prime Focus merged. [ 18 ] It sold boastfully cinema to Kochi based Carnival film for around 700 crores in 2014. Big cinemas have nowadays been rebranded as carnival cinema .